Greg Hoffman


banner

Basecamp

7/01/2009

 

You have to laugh at unsolicited email sometimes

Good Day,
We offer a part time job on your computer.

Job Description:
We will provide you with the texts for our employees with the important information and you will correct the texts as an english speaking person and send them back to us.

Salary:
We don't have a fixed salary for this vacancy. We will pay you USD7.00 for every 1Kb of the corrected text. You will get paid at the END of each month. Every month your salary will be different as it depends on your activity.

Example:
If you correct about 5Kb (5kb it about 2 pages A4) of texts per day you will get over USD1000.00 at the end of the month.

Requirements:
-Location: Has no value (the main good knowledge of English language)

-Age: 21+

-Home computer, e-mail address and Microsoft Word

-Responsibility

To apply for job please send us the following information to:
xxxxxxx

__________

FULL NAME:

HOME ADDRESS:

CITY, STATE, ZIP CODE:

Phone number (home or cell, but SHOULD BE available any day time):

E-MAIL:

AGE:

OCCUPATION:

EDUCATION:

AVAILABLE HOUR TO WORK WITH US:

___________



As soon as we revise your aplication we will contact you within 24 hours.

If you have any additional questions, feel free to ask.

Awaiting for your application.


Thank you,

6/23/2009

 

Book Excerpt - Start With the Answer by Bob Seelert

Leading in Tough Times
By Bob Seelert,
Author of Start with the Answer: And Other Wisdom for Aspiring Leaders

The financial crisis that began in 2008 continues to unfold in unprecedented ways, thereby presenting business leaders with incredible challenges. How does one manage in such a crisis-laden environment? Here are "Ten Things To Do" based on my 40+ years in business.

#1 -- Get the truth out on the table. You need to begin with an open, honest, candid assessment of the facts. Sometimes the truth can be ugly, but you're not in a position to deal with it until you get it out on the table. Making unrealistic assumptions only will prompt inaction, with things getting worse before they get better. Get out in front of the problem.

#2 -- Establish standards for the new reality. When markets collapse, you can't be sure how far they will fall, but you can establish an expectation for how your company will perform relative to whatever happens. At Saatchi & Saatchi, even though our revenue may be down year to year, we expect to outperform the market by 50%. This sets a high standard for our people. We also recognize that there will be margin pressures, but we expect to "draw the line" at X%", in order to preserve our financial profile for the future. This implies tight management of costs at the same time we aim to outperform the market.

#3 -- Think long term; Act short term. Downturns in the economy present the opportunity for far-sighted companies to go for share of market. Inevitably, some of your competitors will pull back when times get tough. Take advantage of this to position your enterprise to gain when the inevitable market rebound takes place.

#4 -- Communicate, communicate, communicate. This is the time to increase the frequency of your internal communications and heighten your personal presence in front of the organization. People are understandably nervous and sometimes scared during uncertain times. Now is the opportunity to rally the troops and give them reassurance that your company will be out in front in dealing with what needs to be done.

#5 -- Get "All hands on deck." Tough times call for extraordinary efforts on the part of every employee. You can't get the job done alone. Now is the time to enlist every person in doing whatever must be done to ensure survival and prosperity. Outhustling your competition is the surest path to gaining share of market.

#6 -- Get out with customers. Heightening your interaction with customers will keep you tuned in to their needs and give you constant feedback regarding where the environment is headed. Meeting customer needs and exceeding expectations are the two sure pathways to success.

#7 -- Stay true to what made you great in the first place. Most high performing companies got that way for a reason. Now is not the time to lose sight of this. Toyota has achieved success in the U.S. car market through innovation and continuous improvement. Despite the current downtrend in auto sales, they are innovating by introducing the Venza, and putting into the marketplace the third generation improvement for the Prius. These are the kind of actions that will keep them out in front.

#8 -- Reframe value for the new environment. Marketers should reassess their messages for relevance in the current economic conditions. Tide always has been the best laundry detergent, but in this environment, it doesn't hurt to remind consumers that its color integrity feature keeps new clothes looking new longer. For Olay it's relevant to mention that the cost of Olay pales in comparison to more invasive or surgical procedures.

#9 -- Add/Reduce; Create/Eliminate. Despite the economy, it's likely that your company needs to add some new positions and create some new capabilities in order to meet the demands of the marketplace. You should press ahead in these areas, but you need to have the organization simultaneously thinking about how it reduces and eliminates things as well. Tough times force trade-offs.

#10 -- Set tight priorities. Now, more than ever, is the time to set tight priorities. Decide what is core, and what is non-core, and focus your time and attention on the critical few things that will make a difference.

Tough times can bring out the best in organizations and prompt actions that will position your company for future success. Follow these ten things and you will do well.


©2009 Bob Seelert, author of Start with the Answer: And Other Wisdom for Aspiring Leaders
Author Bio
Bob Seelert, author of Start with the Answer: And Other Wisdom for Aspiring Leaders, is Chairman of Saatchi & Saatchi, a leading global ideas and advertising company. A graduate of Harvard College and Harvard Business School, he has been CEO of five companies, has built brands and businesses, been a party to two mega-mergers, and enacted numerous turnarounds. He has served on boards of directors of companies in the United States, the United Kingdom, and France. He lives in New Canaan, Connecticut.

For more information please visit www.StartwiththeAnswer.com

6/12/2009

 

PLR Health Wizard Hires Greg Hoffman Consulting as its Affiliate Program Management Firm


Greg Hoffman Consulting, an internet marketing firm specializing in affiliate, paid search and online public relations management, has been hired by PLR Health Wizard to recruit and activate new affiliates into its existing affiliate program for private label rights health, wellness and fitness niche content.

PLR Health Wizard chose Greg Hoffman Consulting to manage its affiliate base because of his prior experience with large e-Commerce merchants and his newly acquired affiliate manager certification from Lurn, Inc. Gail Trahd, President of PLR Health Wizard, was looking for an experienced and knowledgeable affiliate program manager to tackle her program expansion for 2009. She chose to search in Lurn's AC Certified "Who is Certified" database and found Hoffman, who earned his certificate in May 2009.

Trahd said, "I need someone who can motivate and energize my affiliates that have been part of my program for the last two years. I also need someone that has the connections and experience to recruit new affiliates into the program as we continuously add new health, wellness and fitness content. Our customers love our PLR content and our partners can benefit greatly by finding new and unique ways to market our products."

Hoffman said, "I'm very happy my certification paid off so quickly and I'm looking forward to working with super affiliates and PLR affiliates. I'm positive we can find more super affiliates to pick up the program and target relevant customers in need of health and wellness content for newsletters, blogs and multi-media marketing communications."

The PLR Health Wizard affiliate program uses Amember for its membership platform and starts affiliates at 40% recurring commission. Products range from $39.97 to $59.97. Trahd has generously set a lifetime cookie duration so affiliates can continually reap the benefits. Conversion has averaged near 4% since the program began nearly two years ago, she added.

Hoffman will be engaging affiliates by blog, phone, email, instant message and in-person at industry conventions throughout the next year. Hoffman will be working with affiliates on program-side training, helping them learn the PLR Health Wizard products and motivating them to perform at higher levels.

PLR Health Wizard is written and owned by Gail Trahd, a retired/former Nurse Practitioner. The health, wellness and fitness content provided can be used for ezines, newsletters, special reports, podcasts, and videos or inserted in private ebooks. Customers are also provided with illustrations to enhance the content as well as access to internet marketing tools to help them monetize the content. Visit PLR Health Wizard for more information: http://www.plr-health-wizard.com.

Greg Hoffman Consulting is an internet marketing firm with extensive experience in affiliate program management, as well as paid search management and online public relations. Hoffman recently obtained his Certified Affiliate Manager professional certificate from Lurn.com. He has previously managed affiliate and paid search programs for programs such as Thompson Cigar, Linensource, Casual Living USA, Café Belmondo, eBeanstalk and others. Visit Greg Hoffman for more information.

6/09/2009

 

eBeanstalk.com Hires Greg Hoffman Consulting as Their Affiliate Program Management Firm


Greg Hoffman Consulting, a newly formed internet marketing firm specializing in affiliate, paid search and online public relations management, has been hired by eBeanstalk.com to recruit and activate new affiliates into its ShareASale Affiliate Network program.

eBeanstalk.com chose Greg Hoffman Consulting to communicate with affiliates on a daily basis because of his extensive relationships with existing and future eBeanstalk affiliates in the ShareASale network. Hoffman has managed multiple e-Commerce merchants in all the top affiliate networks over the last five years.
Brian Gordon, President of eBeanstalk.com said "My decision was a simple one as I know Greg has a firm grasp on our vision of affiliate management. We need to nurture our relationships and look for new ways to market our learning and educational toys online, especially our niche line of baby gifts."

Greg Hoffman says "I'm honored Brian has chosen me to represent his brand as eBeanstalk's affiliate program manager. I look forward to picking up the phone and talking with super affiliates that can immediately provide unique content and promotions for the eBeanstalk affiliate program."

The high-converting toy affiliate program with ShareASale started in April 2007 and currently has a 30-day EPC of more than $8. Its holiday conversion rate is typically close to a healthy 5%. Starting commission for affiliates is 5% but eBeanstalk is looking for strategic partners to take advantage of higher private commissions, Gordon said. The program also has a 45-day affiliate cookie, monthly newsletter and a full product datafeed (Popshops available).

Hoffman will be engaging affiliates by blog, phone, email, instant message and in-person at industry conventions throughout the next year. Hoffman will be working with affiliates on program side training, helping them learn the eBeanstalk brand, the products and motivating them to perform at higher levels, he said.

eBeanstalk provides products that promote a child's development and offers visitors expert information on newborn toys, baby toys, toddler toys and preschooler toys. The group of experts include: a child psychologist, speech pathologist, child physical therapist, pediatric occupational therapist, special educator and more than 700 moms - called the Mother Board. The team has carefully selected, tested and approved more than 600 toys.

Greg Hoffman Consulting is an internet marketing firm with extensive experience in affiliate program management, as well as paid search management and online public relations. Hoffman recently obtained his Certified Affiliate Manager professional certificate from Lurn.com. He has previously managed affiliate and paid search programs for programs such as Thompson Cigar, Linensource, Casual Living USA, Café Belmondo, Shock Coffee and others. Visit http://www.GregHoffmanConsulting.com for more information.

5/28/2009

 

ShipABall.com Helps Greg Hoffman Consulting


I needed a gimmick to get the attention of a popular affiliate program owner and I decided against shipping Donuts this time. At some point last year, Shawn Collins suggested I use ShipABall.com to send a unique reminder of my services. 

The customer service at ShipABall was very quick and responsive with my custom message for the 10-inch inflatable ball. I was pleased with the images and the price was right. 

Now let's see what happens...

Try out ShipABall.com.

5/26/2009

 

Men's Coupons Sites Soar in Second Quarter '09

As the economy slowed and families had to dig deeper this Spring to make ends meet, coupon focused web sites have seen tremendous growth, especially one specific site that caters to unlikely users - men.

A quick review of Google News under the keyword "coupons" will show thousands of recent media mentions, all talking about how shoppers are taking advantage of online discounts, said Traci Dean, owner of MensCouponClub.com. "We focus on helping men who find it difficult to shop online or are too busy and want to find good deals in one place," she said.

Dean reports Second Quarter '09 sales for MensCouponClub.com will be an estimated 75% more than the Second Quarter '08 results. The site has also added approximately 500 additional e-commerce merchants this year and is working directly with affiliate managers to provide custom coupons for its customers.

"We have recommendations to what women want, suggestions made by women, and by the same token, for women using our site, we have recommendations for what men like, suggestions made by men," Dean said.

Stereotypes don't apply these days when it comes to using coupons and saving money at the grocery store or online, according to retiree Martin De La Montainge, of Tampa. "I'm happy to save money anyway I can. The only coupons I used in the past were found in Sunday newspapers, however, I found MensCouponClub.com that sends a weekly email containing many coupons for different products that fit my needs. Occasionally I will see a coupon for a product that I have never used before and the discount provided by the coupon is an incentive for me to purchase the product and try it at least once."

MensCouponClub.com works with reputable merchants and adds exclusive coupons every month in many different categories such as: Sports & Fitness, Electronics; Health; Apparel and many others. The owners of MensCouponClub.com also run CouponsandSportsBlog.com to compliment their services and give its visitors updates on major sports related stories mixed with deals they might like. For more information, visit http://www.menscouponclub.com or contact by email: contact(at)menscouponclub.com

5/24/2009

 

Don't Panic! Take a Towel Wherever You Go Monday!

Towel Day - Don't Panic

A towel, it says, is about the most massively useful thing an interstellar hitch hiker can have. Partly it has great practical value - you can wrap it around you for warmth as you bound across the cold moons of Jaglan Beta; you can lie on it on the brilliant marble-sanded beaches of Santraginus V, inhaling the heady sea vapours; you can sleep under it beneath the stars which shine so redly on the desert world of Kakrafoon; use it to sail a mini raft down the slow heavy river Moth; wet it for use in hand-to-hand-combat; wrap it round your head to ward off noxious fumes or to avoid the gaze of the Ravenous Bugblatter Beast of Traal (a mindboggingly stupid animal, it assumes that if you can't see it, it can't see you - daft as a bush, but very, very ravenous); you can wave your towel in emergencies as a distress signal, and of course dry yourself off with it if it still seems to be clean enough.

More importantly, a towel has immense psychological value. For some reason, if a strag (strag: non-hitch hiker) discovers that a hitch hiker has his towel with him, he will automatically assume that he is also in possession of a toothbrush, face flannel, soap, tin of biscuits, flask, compass, map, ball of string, gnat spray, wet weather gear, space suit etc., etc. Furthermore, the strag will then happily lend the hitch hiker any of these or a dozen other items that the hitch hiker might accidentally have "lost". What the strag will think is that any man who can hitch the length and breadth of the galaxy, rough it, slum it, struggle against terrible odds, win through, and still knows where his towel is is clearly a man to be reckoned with.

- Douglas Adams: The Hitchhiker's Guide to the Galaxy

5/13/2009

 

Greg Hoffman Becomes Certified Affiliate Manager



In 2006, I attended Affiliate Summit for Thompson Cigar. While I was there I met Janet Meiners Thaeler and she convinced me to purchase the original Affiliate Classroom Affiliate Manager training course. It came in a box with a huge 3-ring binder with workbooks and DVDs all over the place. I found it to be a great resource but it lacked any final certification.

In 2007, while with Kowabunga, I bumped into AC's Anik Singal at another Affiliate Summit. I pestered him about when he would move the Manager course online. He said it was coming soon and that everyone was looking forward to it.

In 2008, my former employee and now one of my best friends, Lisa Van Noland-Caraffi, was one of the first affiliate managers to jump in and complete the AC Certified Training online. You can see her testimonial on the AC Certified homepage...

In 2009, I finally committed to investing in the training. Tonight, I completed the final exam. It's very rewarding and let me tell you, the final exam was not a piece of cake. After all the successful affiliate programs I've managed in the last 5 years in all the major networks, the AC Certified Training taught me tips and tricks I've never considered.

Thank you Rachel! I owe you some donuts.

Sign up for the AC Certified Course now.

5/12/2009

 

Gorilla picks up a Nikon D40


For the first time since 1994, I purchased a quality camera today. My last one was a Nikon 6006 purchased out of the Abes of Maine catalog. The D40 may not be top of the line but I'm sure it will fit my needs as a small business owner and a father to 2 very active children. 

I attribute the purchase to a lucky birthday present. My aunt placed a bet for me in the Kentucky Derby and the horse that I chose at random won - Mine That Bird. So those 50-1 winnings along with some other birthday money, I set out to get a new camera.  The battery is charging and I can't wait to test it out. Make sure you are following me on Twitter so you can see some of the Twitpics I upload later this week. 

Find Great Deals on Brand Name SLR Cameras at www.AbesOfMaine.com.

5/04/2009

 

Get Solar Power for Your Home

SunPower Corp produces the world’s most POWERFUL and EFFICIENT solar systems and is leading the way in product innovation. As a manufacturer of the highest-efficiency solar-panels, SunPower is transforming neighborhoods and bringing the environmental community together like never before, providing a powerful global solution to homeowners.



This is cool technology -
Introducing the SunPower Monitoring System® with three ways to monitor — wireless in-home display, web interface, and on-the-go access from your iPhone™ or iPod® touch mobile devices. Now you can track the performance of your solar system on your terms.


Now if I could only get my apartment complex to install these, my power bill wouldn't be so high and I could say I was living a "green" lifestyle. Of course, I would have to live in one of these areas..Central Valley CA, North California, La Metro area, Bay Area CA, San Diego(Inc Palm Springs), Palm Springs, New York, Denver Boulder, Phoenix, Honolulu, Boston, South Jersey, Philly suburbs.
 

Cobb Chamber of Commerce


I joined the Cobb Chamber of Commerce last week to help network locally. I was a member in 2003 when I did a few small projects for the chamber staff. 

Today was the First Monday Breakfast at the Atlanta Marriott Northwest. The speaker was Margaret DeFrancisco, President and CEO, Georgia Lottery Corporation. She is a great speaker.

It was good to get out and start networking again. I look forward to more events with the Cobb Chamber and reconnecting with people I've worked with in the past. 


5/01/2009

 

Greg Hoffman Consulting is Born

For the last year I have been working as an independent consultant for various online marketing agencies. I have enjoyed the work as an affiliate manager and I hope to continue picking up projects with some of the great teams I've worked with. 

But in this economy, I felt it was time to launch my own consultancy. I can't wait around for others to do business development and with my Public Relations background, I can offer just a little bit more to some merchants on my own. 


My point is to drive traffic to your site! Whether your site is a brochure site for a local company in Metro Atlanta or an E-Commerce site selling widgets, I can help you find the quality traffic you need to make the phone ring or convert sales at a higher rate. 

GregHoffmanConsulting.com needs a few more tweaks but it gets the point across. Please stop by and read about my services.

Watch for press releases and new client announcements soon. First client is already on the books!