GHC at Affiliate Summit East 2014 #ASE14

by akagorilla on July 14, 2014

The Greg Hoffman Consulting team will be in attendance at their 10th Affiliate Summit next month in New York City. As we have done in past years, we give away a ton of goodies from out clients. Cindy Ballard is working on the list now but I’ll share a brief list of merchants that might give us freebies for affiliates.

The California Wine Club
Flirty Aprons
Luxpro Flashlights
Gloss Jewelry
Marbles: The Brain Store
Lobster Anywhere
Music Box Attic
Peepers Reading Glasses

Who will you meet from our team?

Greg Hoffman
Cindy Ballard
Sabrina Malone
Daniel M. Clark
Nathan Smith

What clients are attending?

Christopher Kauffman – Sears PartsDirect
Joe Bowab – Lobster Anywhere

Cindy is in charge of the schedule. If you want to meet with us regarding any of our current managed programs, contact her or hit reply to the last newsletter you received from us. You will walk away with insider knowledge and some really cool freebies. Contact us now.

On Monday at 10am, Greg will be moderating a panel:

Session 5b – Live Affiliate Program Reviews – 2 Managers, 2 Affiliates @ SoHo Complex
Aug 11 @ 10:00 am – 11:00 am
Affiliates will learn how to evaluate new programs. Merchants will learn how to window dress for recruitment. We will look at commissions, cookies, datafeeds, creative, deals, landing pages, etc.

Experience level: Beginner
Target audience: Affiliate/Publisher, Merchant/Advertiser
Niche/vertical: Affiliate Program Reviews

Greg Hoffman, President, Greg Hoffman Consulting (Twitter @akagorilla) – Moderator
Mike Buechele, Owner, Adalytical (Twitter @mikebuechele)
Christen Moynihan, Editorial and Accounts Manager, Broke-Ass Media (Twitter @brokeasschris10)
Jennifer Myers Ward, CEO, ebove & beyond, inc. (Twitter @jenmyersward)
(This session is open to Networking Plus, VIP, and All Access pass holders only)

We will also host a contest to give away tickets to a private Karaoke event. Follow us on Facebook for those notifications.

If you haven’t signed up for the conference, please click here: Meet Us at Affiliate Summit East 2014
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Use the PMA Job Board

by akagorilla on June 26, 2014

Last month, I posted on the Performance Marketing Association Job Board for a part-time freelance position. I want to share my results.
Within the first 48 hours, I had 9 good resumes from people within the affiliate industry. It was shared on the PMA Facebook page and I shared it across my social media channels. Since then, I received 6 more resumes. That’s 15 solid resumes and not one was outside of the industry. I don’t have the time to train a newbie about what affiliate marketing means. We are a growing agency and we need hard-working team members.

In the end, a friend referred another friend that was the perfect fit. But, I’m pretty sure it was the PMA announcement that made others think, who would be the perfect candidate?

So, my recommendation is to use the PMA job board to advertise full-time or freelance and for all of you looking for opportunities, to visit often.

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Pacific Northwest Wine Club

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TweetFor my wine and gourmet affiliates, are you promoting the Pacific Northwest Wine Club from THE California Wine Club? If not, let me tell you a little about it. This merchant chooses two award-winning wines handcrafted by some of Oregon and Washington’s best small family wineries. In the six shipments per year, customers receive the […]

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Shannon Ferger Joins Affiliate Program Management Agency

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TweetGreg Hoffman Consulting announces the hiring of Shannon Ferger to join our affiliate program management agency as a recruiter. As we have grown over the last 5 years, our recruiting efforts have yielded tremendous results for our clients. With new clients recently, we need to keep a high level of expectations for our merchants in […]

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When to Launch an Affiliate Program?

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Tweet I get leads every day for affiliate program management but I still only take on one or two clients per quarter. After almost ten years as an affiliate manager, I know what works and what my team can do. Others might be able to do it differently, but I’m not going to waste the merchant’s money […]

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We Love Affiliates – You Should Too

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Tweet We love our affiliates, big and small. I keep hearing stories of frustration from affiliates that have been removed or declined because of their size or lack of traffic. Some of these stories are from affiliates with double-digit sales. That’s just crazy. Any manager that removes a hard working affiliate based on low volume […]

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Shopping Warehouse Affiliate Program

April 25, 2014

TweetThe Shopping Warehouse affiliate program on ShareASale is in the process of renovation. They have 12 domains and they were all mushed up into one datafeed and a mess of links and banners. Greg Hoffman Consulting has been working with Shopping Warehouse and ShareASale for the last three weeks to utilize the Stores Connect feature. […]

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Leapfrog Transactions with ShareASale

April 15, 2014

TweetGHC affiliates who are signed up with The California Wine Club on ShareASale may have noticed that we have been working on custom commission structures over the past few weeks[1]. This past Sunday, the last of the changes was implemented and barring any unforeseen results, these new rules are here to stay – and I’m […]

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Clueless Merchants

March 10, 2014

TweetDear Affiliates, Are merchants frustrating you beyond belief? They don’t answer your emails. They don’t offer you the right tools. They don’t listen to your suggestions. They do stupid shit. What can you do about clueless merchants? If you are are a merchant reading this because an affiliate sent you here, read this first: What […]

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