Educating Affiliates

by akagorilla on July 29, 2014


As we have said many times before, we love our affiliates. We love teaching them how to promote our merchants by giving them best practices and advice. But we can’t teach them how to be affiliates in general.

That is our model. Others might want to hold their hand and help them build sites. We encourage all affiliates to talk to other managers anyway. It makes no sense for affiliates to be loyal to one brand or one manager. Diversification is the goal to achieve success. One merchant will convert higher than others. It’s up to the affiliate to discover this on their own.

When affiliates ask us for advice, we do as much as we can but we focus on how that will help our clients. That’s what we get paid to do. We need to find balance with merchants and affiliates.

Here are 6 links we send to affiliates when they need guidance. (Never pay for advice and don’t buy any guru books for more than a couple bucks)

Todd Farmer’s AffPlan:

GHC SlideShare:

Random Article:

Oldest Affiliate Forum:

Shawn Collin’s ebook:

Missy Ward’s ebook:

Blogs I Read
Eric Nagel
Tricia Meyer
Shawn Collins
Missy Ward
Rae Hoffman
Wade Tonkin
Joe Sousa
Kim Rowley

With all of the resources you see above, make it work for you. If you find any of our merchants fit into your niche, please join them and ask us for help on how to promote those products.


Memoji Affiliate Product Review

by akagorilla on July 28, 2014

Greg Hoffman Consulting launched the affiliate program on the ShareASale network and here is my review of some of the products.

I love workspace products like this. When talking to the owners, I specifically asked for three products. The Self Balancing Pen Cup. Dry Erase Notebook. New York City Chalkboard Poster.

memoji pencil cup

I love pencils. Did you know that? I specifically love the Palomino Blackwings. I have a life time supply so I didn’t ask for any from Memoji, but they do sell them. The pen cup easily holds a dozen pencils and about once a week, I have to walk around the office and the house to pick up the wayward blackwings that I’ve forgotten everywhere. Keeping them in one place is hard to do but at least they have a home on my desk.

The Dry Erase Notebook is my new companion. It goes everywhere. If I could add one thing, it would be a pocket opposite the front cover. I have a standalone double-sided dry erase board in my office, segmented with colored tape. I use it daily. But the dry erase notebook is valuable too. I love the clear sheet on top of the whiteboard board sheet. I put notes on top of my notes. The middle section has two clear sheets, so I can put notes on my notes on my notes. I keep all of my major client todo lists in this notebook. It’s GHC central. No, you can’t see it…

The New York City chalkboard? I couldn’t tell you what happened to it. The poster disappeared into a kids room that I do not venture into. But he says he loves it.

Here is a manufacturer video on the dry erase notebook. Enjoy.


GHC at Affiliate Summit East 2014 #ASE14

July 14, 2014

TweetThe Greg Hoffman Consulting team will be in attendance at their 10th Affiliate Summit next month in New York City. As we have done in past years, we give away a ton of goodies from out clients. Cindy Ballard is working on the list now but I’ll share a brief list of merchants that might […]

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Use the PMA Job Board

June 26, 2014

TweetLast month, I posted on the Performance Marketing Association Job Board for a part-time freelance position. I want to share my results. Within the first 48 hours, I had 9 good resumes from people within the affiliate industry. It was shared on the PMA Facebook page and I shared it across my social media channels. […]

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Pacific Northwest Wine Club

June 19, 2014

TweetFor my wine and gourmet affiliates, are you promoting the Pacific Northwest Wine Club from THE California Wine Club? If not, let me tell you a little about it. This merchant chooses two award-winning wines handcrafted by some of Oregon and Washington’s best small family wineries. In the six shipments per year, customers receive the […]

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Shannon Ferger Joins Affiliate Program Management Agency

June 18, 2014

TweetGreg Hoffman Consulting announces the hiring of Shannon Ferger to join our affiliate program management agency as a recruiter. As we have grown over the last 5 years, our recruiting efforts have yielded tremendous results for our clients. With new clients recently, we need to keep a high level of expectations for our merchants in […]

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Memoji Launches Affiliate Program on ShareASale

June 13, 2014 recently hired Greg Hoffman Consulting to launch its affiliate program on the ShareASale network. Affiliates will receive 10% or more in commissions for promoting the unique workspace products offered by Memoji. I have products on the way for review including a box of my favorite pencils in the world, the Palomino Blackwings. Also on […]

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When to Launch an Affiliate Program?

May 22, 2014

Tweet I get leads every day for affiliate program management but I still only take on one or two clients per quarter. After almost ten years as an affiliate manager, I know what works and what my team can do. Others might be able to do it differently, but I’m not going to waste the merchant’s money […]

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We Love Affiliates – You Should Too

May 15, 2014

Tweet We love our affiliates, big and small. I keep hearing stories of frustration from affiliates that have been removed or declined because of their size or lack of traffic. Some of these stories are from affiliates with double-digit sales. That’s just crazy. Any manager that removes a hard working affiliate based on low volume […]

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Shopping Warehouse Affiliate Program

April 25, 2014

TweetThe Shopping Warehouse affiliate program on ShareASale is in the process of renovation. They have 12 domains and they were all mushed up into one datafeed and a mess of links and banners. Greg Hoffman Consulting has been working with Shopping Warehouse and ShareASale for the last three weeks to utilize the Stores Connect feature. […]

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