Greg Hoffman


5/17/2008

 

What is affiliate marketing - a guide for my friends at Red Bear Radio

My friends at Red Bear Radio are looking for ways to monetize their forum - www.redbearradio.com. The online dj's use the Stickam webcam service to entertain a loyal and growing audience. To help pay for better services and offset some of their costs, I am proposing they try affiliate marketing.

What is affiliate marketing they asked? Wikipedia says: Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

The Red Bear Radio Forum is considered an affiliate, or a publisher. I'm going to tell them to join several networks and start deciding what products or services they think their community members would most likely purchase in the next three months. In the network they will join advertisers, or merchants, such as iTunes, which pays 5% on all purchases from its links and is a great fit for this project. Or maybe their audience will buy some coffee, cigars or ringtones. Who knows? They just have to test test test the links.

After an affiliate gets accepted, they find the links they like, copy and paste them in the html template and then encourage their audience to buy the offers. Easy enough. For a starter, like Red Bear Radio, it won't make them rich, but after a few months, it should help them pay a few bills.

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5/16/2008

 

Please Join the DirectLegal.com Affiliate Program in CJ

DirectLegal.com offers exciting opportunities to earn a generous income through your website simply by linking to us through Commission Junction. By referring our expert copyright and trademark services to your site visitors, customers or subscriber list, you can quickly and easily add a new profit center to your business while introducing these important and valuable services.

As an affiliate of DirectLegal.com you can earn 15% commission with a generous 90 day Cookie for copyright or trademark service sales! You are welcome to market our DirectLegal Web Or DirectLegal Music Trademark or Copyright services with this affiliate program, our average order value is $99.00

DIRECTLEGAL.COM AFFILIATE COMMISSIONS
15% On Every Sale

COOKIE DURATION
90 day(s)

PAID SEARCH BIDDING
NO Brand or Trademark bidding please

DIRECTLEGAL.COM PRODUCTS CATEGORIES INCLUDE
DirectLegal Web
DirectLegal Music

Click here to join

Your PMG affiliate Manager is Greg Hoffman - (that's me)
Greg@PaulsonManagementGroup.com

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5/15/2008

 

The Milkshake Moment by Steven S. Little

Occasionally FSB Associates sends me excerpts from books they are publicizing. This one looked interesting. Make your own determination and buy from the link.

The following is an excerpt from the book The Milkshake Moment
by Steven S. Little
Published by Wiley & Sons, Inc.; April 2008;$19.95US/$21.99CAN; 978-0-470-25746-3
Copyright © 2008 Steven S. Little



What I've come to learn is that growth leaders are distinctive not only in their actions, but also in their attributes. These specific attributes are more like personality traits than true management skills, and they ultimately build trust:

Timely

Realistic

Unscripted

Sensitive

Transparent


Timely -- Every day I deal with people who say they want to grow their company, community, or association. And I know they truly mean it. Often one of the key factors that impede their progress, however, is how they choose to allocate their time and that of others. When I look at how they actually spend their time, I find that they revert back to their default setting -- what they know best. They fill their days working on the tasks they are most comfortable completing.

In contrast, successful leaders devote the majority of their time to those areas that truly need it. They make timely decisions as often as decisions are needed -- no more and no less.

Time is not something to be filled with activity for activity's sake. Leaders understand the nature of time and are skilled at prioritizing it to make an impact. They understand that being timely does not come from Day-Timers, longer hours, or an increasing workload. For some, this prowess is innate. For others it is a skill that must be honed through experience. Yet make no mistake about it; it is impossible to lead a growth charge without mastering the importance of time.

(Most managers simply get up and do what they want to do. Growth leaders get up and do what needs to be done.)

Realistic -- Many joke that reality is overrated. It certainly is easier to don our rose-colored glasses and see only what we want to see. What distinguishes growth leaders is their unrelenting focus on what really is and what truly can be. While positive thinking has its place, delusions are dangerous.

"Our product is the best." "Our team is superior." "Our customers love us." "Our cause is more important than any other." Really? Let's can the empty slogans, take down the banners, and throwaway the T-shirts. Today, it takes a pragmatic realist to separate the true picture from the conventional groupthink.

Facing reality isn't merely a good idea; it's an imperative. Your organization is depending on someone to challenge the organization's most closely held beliefs today. Why couldn't that be a leader like you? Too often, closely held beliefs are kept on our shelves long past their expiration dates. Growth leaders seek only the truth and welcome any and all reality checks.

Unscripted -- Today our world is filled with skeptics. People are simply jaded, and why shouldn't they be? Over the past 50 years we've lived through disgraced presidents, dubious armed conflicts, pilfered pensions, and "new and improved" products that are clearly neither new nor improved. We live in a world where much of what comes at us from organizations is spin, propaganda, and distorted half-truths. It should be obvious to any twenty-first-century leader that many people are reluctant to believe anything. Everyone's bullshit detector has become finely calibrated.

What we long for is authenticity. We want leaders who speak plainly and from the heart, not from talking points. We want bosses who reject corporate mumbo jumbo. We want professionals who don't cloak themselves in a blanket of CYA-speak.

In order to lead, it is critical to master the authenticity. Reject the tired clichés, lose the latest buzzwords, and say what you mean and mean what you say.

Sensitive -- This is a loaded term. While it has many definitions, here I mean perceptive. Sensitive leaders are acutely aware of their surroundings and are keenly observant. They have an intuitive knack for understanding the motivations of others. They are able to feel the barely perceptible winds of change long before the actual storm. They have the uncanny ability to gain insight from seemingly disparate data.

How well do you read others in complex social situations? How much do you trust your gut feelings? How well do you handle displays of emotion in yourself and others? How easily do you move from perception to action?

Most growth leaders are naturals at these types of skills. Others need to regularly extricate themselves from day-to-day activities to work on them. Either way, being sensitive is an attribute that gives leaders another arrow in their organizational growth quiver.

Transparent -- It's human nature not to trust those who attempt to hide things from us. For instance, when an organization gets into trouble and spirals downward because of a public relations crisis, it nearly always has something to do with not being transparent. Most of the great corporate and political scandals of the modern age have had more to do with cover-ups than with the original act of wrongdoing itself.

In contrast, people and organizations that are transparent in their actions are the ones that consistently grow and come out ahead in the long run. Those who are forthcoming with information -- good and bad -- can more effectively lead a team to accomplish great things.

An organization itself can and should be transparent, but to be so it needs leaders who are transparent in their actions. An active beehive hanging in a tree looks to me as ominous as the Death Star in a Star Wars movie. I definitely don't trust it. But have you ever seen a cross section of a beehive? By placing it behind glass we can see the fascinating inner workings of an efficient organization. Somehow, knowing what each of those busy bees is up to puts my mind at ease.

Employees, customers, vendors, and shareholders know what to expect from transparent leaders. Fostering transparency takes commitment and confidence. It can be tempting to hide problems, but the transparent leader knows that the truth eventually slips out anyway -- and often looks worse than it did originally. As an ancient Eastern adage says, "Three things cannot be hidden forever: the sun, the moon, and the truth."

5/13/2008

 

Get Ready - DirectLegal.com Affiliate Program is right around the corner

The DirectLegal.com affiliate program announcement is coming. We are launching through Commission Junction this week.

I'll post the affiliate sign up page, a robust PPC keyword list and sample creative asap. I'm getting excited about this one. Look for a video too.

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Please Join the Box.net affiliate program - access important files anywhere...

Box.net is an online file storage platform that enables users to share access and store important files online anytime, anywhere.

Users can access or share their files from any computer or mobile device (no software required), so any files stored on the service can be retrieved or shared anywhere. Box.net currently has over 1.5 million registered users.

The Box.net affiliate program is professionally managed by Paulson Management Group, Inc.

As an affiliate, you'll be paid for any legitimate users that sign up for our 14-day trial, at a rate of $15 per sign-up.

Our 7-Day EPC is $12.48

Sign up for Box.net today.

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5/10/2008

 

Please Join the eBeanStalk.com Affiliate Program - Expert Selected Developmental Toys

SHAREASALE Exclusive Merchant

As the Affiliate Manager for this program, I would like to invite you to join the eBeanStalk.com affiliate program, which sells expert-selected developmental toys.

The 7-day EPC is $10.32 and the affiliate commission is 10%. We offer new coupons for affiliates every month and currently have a free shipping offer for orders above $65.


Run Down of Program Benefits:

* 10% Commission on Every Sale!
* 120 Day Return Cookie
* Ongoing Coupons and Promotions
* New and Fresh Creative - Lots of Sizes
* Full Product Datafeed Over 450 Products
* Variety of Widgets
* Proudly Parasite Free
* Monthly Cash Prizes
* Monthly Newsletter
* Dedicated Program Management

Join eBeanStalk.com Now

Addendum:: I just added a bonus for all new affiliates. $5 bonus for your first sale. Another $12 for your second sale...Go Sell Some Toys!!!

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5/09/2008

 

Are you registered for Affiliate Summit East 2008 in Boston?

I'm registered as of this morning. Unfortunately I missed the last one but I'll make up for it this time. I'll be blogging from the event and using my Stickam webcam as much as possible.

Affiliate Summit East 2008 is taking place August 10-12, 2008 at the Boston Seaport Hotel.

Register Now

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5/07/2008

 

Free Whitepaper: Five Key Ways to Distribute Your News

Five Key Ways to Distribute Your News

Today, Public Relations generates interest not just among journalists but consumers, investors and other audiences as well. There is no "one size fits all" way to communicate your story and make sure it reaches all of its intended audiences.

While traditional distribution methods are still vital to success, successful PR campaigns incorporate a mix of distribution channels to extend the reach and relevancy of the message. How can PR professionals take advantage of the latest tools and techniques to accommodate the diverse communication preferences of each of the many PR audiences?

Download the FREE Vocus white paper "Five Key Ways To Distribute your News" to explore:

* The five essential channels to distribute your news and information
* How to effectively reach of your key audiences with your news
* When to use each of the five distribution channels
* How to create a balanced integrated distribution plan to create a winning PR campaign

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5/02/2008

 

How do Affiliate Marketers and/or Outsourced Program Managers Manage their money?

Several months ago, I asked Shawn Collins how to handle affiliate checks and taxes. Now my question is more complex, but related. How do 1099 employees, affiliates and outsourced program managers, handle income overall?

I have a good idea of what I'll be doing over the next few months, but I'm looking for suggestions from those that have perfected their finances. Please add your comments below.

Shawn turns over his affiliate checks to an accountant. I looked into that option and chose not to spend $2,000 a year. I don't know what he pays, but the quote I received scared me into trying to figure it out myself. I'll be hiring an accountant, just not on a monthly basis.

On Shawn's post, an accountant, Chad Bordeaux , added his comments: "when setting money aside for your taxes, be sure to set enough aside for your Federal Income Tax (based on your effective tax rate, your “self-employment tax” (15.3%), and any applicable state and local taxes. Depending upon where you live and your income level, this could be anywhere from 20% to 50% of your income when all added up."

Once I hire an accountant and find out exactly what percentages I need to set aside, I'll be paying quarterly taxes diligently. Which leads me to come up with a cash flow strategy. A few weeks ago, my friend Denise O'Berry, sent me a copy of her new book, Small Business Cash Flow, and I've found it to be a great resource. It's the how to book I was seeking. Denise was the first person to introduce me to affiliate marketing five years ago and she gives some very relevant affiliate cash flow business models in her book.



The other thing I've done to work on my finances is to sign up with Quicken Online. They have a 30-day free trial for online services and only $2.99 a month after the trial. I can sign on and bring up my checking, savings and paypal accounts and have bill reminders sent to my gmail and phone. It gives me an instant view of my finances anytime from any computer.




I certainly do not have all the answers, so any help is appreciated. I'm looking forward to a long, healthy, profitable career as an affiliate and an outsourced project manager. Like I said, some of you have the perfect 1099 business model and your comments will help all of us.

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4/30/2008

 

Skype the Marketing Gorilla


Yes, I'm finally using Skype. The lack of office phones in my virtual office has made me conform with the rest of geek nation. Add me to your Skype list - marketinggorilla.

4/24/2008

 

I am asking you to donate to Heather Paulson's 3-Day Walk in Seattle



Heather Paulson is raising money to walk in the Seattle 3-Day 60-mile walk. The Breast Cancer 3-Day is a 60-mile walk over the course of three days. Net proceeds benefit Susan G. Komen for the Cure and National Philanthropic Trust, funding important breast cancer research, education, screening, and treatment.

I am asking you to donate to Heather's walk, in the name of my mother, Jacque Hoffman, a breast cancer survivor of one year now. My children have already lost one grandmother to breast cancer and so it's a cause very close to our hearts.

Please click on Heather's image above and help her reach her goals.

4/16/2008

 

'User-Generated Content and Social Media Advertising Overview' Released by The IAB

A Road Map for Reaching the Online Consumer in the Digital Ecosystem

NEW YORK (Business Wire EON/PRWEB ) April 16, 2008 -- The Interactive Advertising Bureau (IAB) today announced the release of “User-Generated Content and Social Media Advertising Overview,” a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.

“User-generated content and social media are among the most innovative and tangible ways digital media have transformed the advertising experience for consumers and marketers,” said Randall Rothenberg, President and CEO of the Interactive Advertising Bureau. “This report describes opportunities for marketers to marshal the enhanced level of consumer engagement now that online audiences have taken the driver’s seat, acting as both consumers and creators of content.”

Read the rest of the press release at PRWeb.com

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Photo from Ad:Tech San Francisco 2008 - My buddies Peter Shankman and Lisa Van Noland Caraffi



Peter Shankman is an Entrepreneur, an Adventurist, and the CEO of The Geek Factory, a PR and Marketing boutique firm in New York City. Lisa Van Noland Caraffi is an affiliate manager at Kowabunga. I asked Peter (via Twitter) to track down Lisa at Ad:Tech in San Francisco and it worked.

4/14/2008

 

WebmasterRadio.FM Announces its New Affiliate Program in Partnership with Pepperjam Network

Fort Lauderdale, Fl (PRWEB) April 14, 2008 -- WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace is proud to announce its brand new affiliate program, now launching on the Pepperjam Network.


WebmasterRadio.FM is 24/7 Internet Radio for search engine optimization specialists, affiliate marketers, advertisers, public relations professionals, publishers, web analytics professionals and more. If you haven't listened to WebmasterRadio.FM you are missing out on free advice to become a more successful internet marketer.

Read the rest of the press release at PRWeb.com.
 

Looking for my Classmates

One piece of advice when managing multiple blogs in different niches - Always look to see which blog you are posting to. As my subscribers just found out, I have a blog dedicated to my 20th High School Reunion coming up this summer.

Tampa Catholic High School Class of 1988

My job is to find as many classmates as possible and to inform them of what the plans are for the reunion. The plans aren't set in stone, but hopefully they will be very soon. And, most importantly we bring together as many classmates as possible and make it affordable, fun and to connect with the school.