Who is Greg Hoffman, Internet Marketing Gorilla?

Overview
Expertise in maximizing sales online through multiple programs that directly impact budgets, revenue and profitability: specifically affiliates, email, banner networks, shopping portals, paid search and blogs.

Experience

Outsourced Program Manager, Tampa, Fla. January 2008- Present
Affiliate Program Manager for Snow-Consulting. Responsible for program launches on various affiliate networks, affiliate customer service, affiliate recruitment, client interaction and weekly/monthly reports. Currently managing www.ebeanstalk.com; www.shockcoffee.com; and www.onlinesports.com.

Kowabunga/Think Partnership, Clearwater, Fla. April 2007 - January 2008
Affiliate Network Director/Senior Affiliate Manager -Served as Director for two international affiliate networks, Primary Ads and Kowabunga, both under the Think Partnership umbrella. Built team of seven direct reports and created strategy to rebuild reputation and profitability of both subsidiaries. Responsible for new affiliate acquisition, customer service and affiliate commission growth.

Thompson & Co. Tampa, Fla. October 2005 – April 2007
Internet Marketing Manager – Retail companies include Thompson Cigar, LinenSource, Casual Living USA and Café Belmondo. Thompson & Co. was rated #123 in the 2006 Internet Retailer Magazine Top 500, based on gross overall sales. Daily duties for all four companies included vendor management and direct work with the following programs: Affiliate Marketing; Email Marketing; Comparison Shopping Engine Oversight; Paid Search on Google, Yahoo, MSN, LookSmart and Ask; Natural Search Optimization; and Business Blog. Weekly and monthly reports showed profit/loss per new customer, return on ad spend, retention of existing customers and recommendations for growth of incremental sales.

Interpact, Inc. Seminole, Fla. August 2003 – October 2005
Marketing Manager – Responsible for all Online and Offline Marketing for The Security Awareness Company, a web-based education portal. Marketing strategy included: natural search optimization, email newsletters; web and print media buying; website content; award-winning business blog; trade show coordination; news release writing and distribution; collateral material and print ad management; contests; surveys and competitive research.

HLA Marketing Tampa, Fla. March – 2003 – June 2003Business Development Manager – Developed and implemented new business strategy for full-service marketing agency. Helped in new business pitches and revamping collateral materials.

The Tarpon Agency Seminole, Fla. August 99 – August 2003
Owner – Internet Marketing and Public Relations campaign management for accounts in multiple industries, both local and national. Programs designed and implemented included: email, fax and postal mailed newsletters; online banner ads; print ads; website design; natural search optimization; local and national Public Relations efforts; trade show promotions; government affairs consulting; collateral material design and printing; and executive image coaching.

Greg W. Hoffman

Gregory Warren Hoffman