I am FTC Site Compliant

Or at least I pledge to be in the next few weeks. I attended a webinar last night with Joel Comm and Kevin Houchin. They spoke about the coming changes in the world of marketing and of course, they had a nifty solution. By the end of the call, I had already purchased their FTC Toolkit and loaded my Site Compliant seal on my blog and several other sites. I rarely purchase online offers at $97 but this one made me think quickly. The scrutiny coming from the FTC is a good thing for the industry but the good guys need to be proactive and show that they are working on transparency, not just truth. The merchants I work with and the affiliates I talk to everyday should do as much as they possibly can now, rather than later.

This is the email I sent to my contacts today at Noon.

December 1, 2009: The day the world of marketing changed.

Did you feel it? That shift…

Everything changed. What was standard practice in product and service
marketing may now cost you tens of thousands of dollars in fines from
the FTC.

Even 100% TRUTHFUL testimonials and endorsements could result in a
Federal case against you for DECEPTIVE advertising.

Do you know what makes the difference?

Have you make the necessary changes to you offers?

I didn’t think so, but that’s not entirely your fault because
most people have no idea where to start or how to implement the new
guidelines on endorsements and testimonials from the Federal Trade
Commission that are effective as of December 1, 2009.

What are you going to do?

Where are you going to start?

Sure, you could spend HOURS struggling through each piece of the
puzzle on your own, cobbling together a strategy.

You could INVEST thousands of dollars in LEGAL FEES.

Or, you could simply get the new FTC TOOLKIT.

The FTC Toolkit is a comprehensive SYSTEM that will simplify the
process of BECOMING and REMAINING FTC compliant in your marketing
efforts.

Since I’m included in the reach of these rules, I need to tell you
that I purchased this product and use it myself. I also need to tell
you I’m an affiliate of the program, which means I get a percentage
of the sale when you make your purchase. So, what will you get?

This is a three-part system:

First, a comprehensive guide full of practical examples and
checklists created by some of the best lawyers in the United States
will give you the confidence you need to feel safe relative to these
new rules.

Second, a simple membership system helping you STAY current with the
changes that are sure to happen as marketers test the edges of these
new rules and find themselves defending their claims.

Third, the World’s FIRST FTC compliance trust seal, which is called
“SITE COMPLIANT” that you can proudly display on your offer
materials as long as you’re an active participant in the program to
show your proactive intention to be and remain FTC Compliant.

This product, program, and seal will help you.

1. Escape the FEAR of not knowing what to do.
2. Proactively bring your offer materials into compliance with the new rules to avoid the potentially HUGE Fines.
3. SAVE thousands of dollars in legal fees.
4. Remain current as the interpretations of these Guidelines change over time.
5. Be a RECOGNIZED leader in your niche by proudly displaying the SITE COMPLIANT seal on all your marketing materials.

Get it NOW!

https://www.sitecompliant.com/?a_aid=akagorilla&a_bid=48a56ac4

Thanks,

Greg Hoffman

PS – Make sure to take action today. This will be just the first
offering in this quickly-evolving area of interest. I know that before
long the FTC Toolkit team will be enhancing this product and as an
early adopter you’ll have first notice as the product and service
continually evolves to surpass your expectations!

https://www.sitecompliant.com/?a_aid=akagorilla&a_bid=48a56ac4