Archive for Marketing Gorilla
Excerpt from When Turtles Fly by Nikki Stone
Posted by: | CommentsIntroduction
by Nikki Stone
Author of When Turtles Fly: Secrets of Successful People Who Know How To Stick Their Necks Out
I pushed the enormous rocking chair across the lime-green shag carpet. This would be the last piece of furniture I would need to complete my own Olympic podium. I had just watched Olympic Gymnastics Champion Nadia Comaneci stand on top of the real deal, and I wanted to see how it felt.
I slowly climbed onto the wobbly rocking chair, my pigtails swooshing back and forth. Occasionally a few hairs would catch on my eyelashes and I would pull the strands away from my face so I could continue on my mission. I calculated the chair’s rhythm, carefully threw my leg over the back and slowly climbed up onto the lacquered old end table. I pushed myself to my feet and threw my fists toward the ceiling in victory. A huge smile broke across my freckled face as I imagined the crowds cheering around me and the camera bulbs going off left and right. I had my answer. It felt incredible!
My mother and father came in from the family room to see what the commotion was. I beamed down at them and stated with confidence, “I’m going to win the ‘lympics!”
Now, I think most parents would be a bit leery of giving their five-year-old daughter any genuine encouragement for this giant undertaking, especially seeing that, in all likelihood, she had a better chance of winning the lottery than the Olympics someday. But my parents never flinched. I never saw any reservation on their faces when I declared my goal.
My mom lifted me off the “podium,” plopped me down on the plaid easy chair and said, “Well, then I guess it’s time for me to teach you about the Turtle Effect.”
At the time, this meant little more to me than a chance to potentially hit them up for a pet turtle at Dom’s local pet store. But I realized that if I was going to turn those living room chairs and table into a real Olympic podium, I had to learn what this Turtle Effect really meant.
She explained to me that if I wanted to be successful, I needed to be soft on the inside, I had to have a hard shell, and I had to be willing to stick my neck out.
To have a soft inside, I would need a passion for my pursuits. To build a hard shell, I’d have to focus on the task at hand, completely commit to my goals, and develop the ability to overcome any adversity that was thrown my way. And in order to stick my neck out, I’d have to have confidence, take substantial risks, and be a team player in order to succeed. Those seven lessons were key in mastering the Turtle Effect.
As I grew and developed through my years in gymnastics, and eventually, aerial freestyle skiing, I found my mom’s advice invaluable. But it wasn’t just her words about the Turtle Effect that helped me to become an Olympic champion. It was putting them into action, and experiencing challenges and pitfalls that would eventually help me understand the true depth of their power. Later, I found that by explaining these ideas to others, though motivational speeches, I could help many individuals accomplish their goals.
Galvanized by the possibilities, I decided to create a book that would offer people many profound and amazing stories for motivation, as well as hands-on activities to help them make changes themselves. I sat down and put together a list of people whose lives I found to be truly inspiring, and who’d worked hard to reach the top of their “game”. I included accomplished businessmen and women, athletes, politicians, celebrities, authors, Nobel Prize winners, musicians and philanthropists. In telling their stories, these individuals, many of whom I’ve come to know, all shared a part of the Turtle Effect that helped them find their own success. To continue the inspiration, I’ve included one more special bonus story online that you can view at www.WhenTurtlesFly.com.
Each story is followed by a daily activity that has proved successful at my coaching sessions in changing people’s lives in a concrete way, exercises you can use to improve your own personal and professional life. They serve as hands-on tools to help you enhance and develop your passion, focus, commitment, ability to overcome adversity, risk taking, and team building. From my years of experience as an athlete, speaker and peak performance coach, and by studying the habits of many powerful individuals I’ve encountered, I’ve come up with highly effective steps to encourage advancement in any career. Each activity includes blank space for you to keep notes on your own transformation.
Whether I’m mentoring future Olympic medalists, motivating hotshot businesspeople, or coaching eager young professionals, I find the Turtle Effect works brilliantly to help people reach success.
It’s never too late or too early to pursue your dreams, and you’re never too successful to work toward new goals. So get ready for the adventure of a lifetime.
Get ready to fly!
The above is an excerpt from the book When Turtles Fly: Secrets of Successful People Who Know How To Stick Their Necks Out by Nikki Stone. The above excerpt is a digitally scanned reproduction of text from print. Although this excerpt has been proofread, occasional errors may appear due to the scanning process. Please refer to the finished book for accuracy.
Copyright © 2010 Nikki Stone, author of When Turtles Fly: Secrets of Successful People Who Know How To Stick Their Necks Out
Author Bio
At the Olympic Winter Games in Nagano, Japan, Nikki Stone, author of When Turtles Fly: Secrets of Successful People Who Know How To Stick Their Necks Out, became America’s first-ever Olympic champion in the sport of aerial skiing. What made this performance so unbelievable was the fact that, less than two years earlier, a chronic spinal injury prevented her from standing, much less walking or skiing off a twelve-foot-tall snow jump that launches aerialists fifty feet into the air. She overcame the injury and went on to earn 35 World Cup medals, 11 World Cup titles, 4 national titles, 3 World Cup titles, a World Championship title, and membership in the Ski Hall of Fame. Nikki is also a magna cum laude graduate of Union College and a summa cum laude masters graduate of the University of Utah. Her aerial retirement is less than restful as she trains Olympic athletes and business professionals in speaking/media skills, coaches personal and professional development courses, hosts group skiing adventures, sits on five different charitable committees, and writes articles and columns for many magazines, newspapers, and websites. Nikki’s career focus is now on traveling around the world working as a sought-after motivational speaker, sharing her secrets to success by inspiring her business audiences to “Stick their necks out.” Every spare moment is spent with husband, Michael Spencer, and daughter, Zali, in Park City, Utah.
For more information, please visit www.WhenTurtlesFly.com.
*** I received this book for free to review from FSB Associates.
Happy 5th Birthday Marketing Gorilla Blog
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Today is the day I chose to celebrate the fifth birthday of my little spot here on the internets. As I said in an interview on Murray Newlands’ Marketing Blog last week, I started the blog as an experiment to keep my name in the search engines. I was working on a business blog for the company I was with at the time and it seemed like a good idea to have my own branded blog. Then later on, I took the branding a little too seriously, as you’ll read in a minute.
I admit I was never consistent and didn’t have award winning content but I’ve always wanted to deliver useful information. The traffic has gone up and down over the years but now that I have a dedicated audience of affiliates the content is improving and traffic is up. I’d like to highlight the top 10 posts on both the old version in blogger and the new version here on Wordpress. These are my favorite posts over the last five years because they either generated the most conversation or they just made me happy:
10. Why Attend Affiliate Summit?
9. A breakthrough for Greg Hoffman Consulting
8. My brand of affiliate management
6. Certified Affiliate Manager
1. Resume taped to the box of donuts trick
I hope you enjoy the posts and I promise to keep improving the content. Meeting other bloggers and attending some of the sessions on blogging really motivated me at Affiliate Summit West. Please feel free to comment.
Gen Y’s Top 5 List for How We Think and Act at Work
Posted by: | CommentsGen Y’s Top 5 List for How We Think and Act at Work
By Jason Ryan Dorsey,
Author of Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business
Employers always seem to be asking me, “What in the world is Gen Y thinking when they do some of the things they do at work?” As a researcher and member of Gen Y, which I define as being born from 1977 to 1995, I think it’s important to shine a spotlight on what my generation is thinking when we show up to work (and then immediately ask for a coffee break). The more employers understand Gen Y’s perspective, the easier it is to identify the strategies and actions that can transform us into high-performing, loyal employees.
GEN Y’S TOP FIVE LIST FOR HOW WE THINK AND ACT AT WORK
1. No expectation of lifetime employment
Gen Y is the only generation in the modern workforce that has never expected to work for one employer our entire career. In practice this means that Gen Y expects to change employers throughout our lives, because it would be abnormal for us to stay with one company. This doesn’t mean Gen Y won’t or can’t stay with one employer, just that we see nothing wrong with switching employers if a job or company no longer fits us (or our sleep schedule).
Though we may not expect to be with a company for 20 years, we are willing to work extremely long hours for an employer if we feel a genuine connection to the company or its mission. At one online education company I visited, the Gen Y employees were working seven days a week, and some were taking showers in the office building in order to meet deadlines. One of the Gen Y employees told me, “That’s just what you do when your company is counting on you.”
2. A feeling of entitlement along with big expectations
The biggest complaint I get from employers of all ages — including Gen Yers who manage other Gen Yers — is that many in Gen Y feel entitled. We show up to work and act as if our boss owes us something for our presence. I know how off-putting Gen Y’s attitude can be, but before we condemn my generation as a bunch of spoiled brats (something that I find personally offensive and plan to tell my mom about) we should consider for a moment that entitlement is 100 percent a learned behavior. You are not born entitled. You have to be raised that way.
This might hit a bit close to home if your twentysomething child is still on your car insurance and carries one of your credit cards for emergency use only, which could mean a sale on cherry-flavored Pop-Tarts® at Target. In fact, many of us in Gen Y were told, “As long as you’re in college, we’ll help you out.” Seven majors and one study abroad semester later, we’re graduating with 196 credit hours and an Associate Degree — and courageously entering adulthood by returning home.
3. A hunger for instant gratification and tangible outcomes
Gen Y has come of age with almost instantaneous access to just about everything and everyone — from instant meals to instant messages. This constant immediacy has taught us to have little patience, short attention spans, and to seek ongoing progress in every aspect of our life. We hate waiting in lines at the grocery store (Can you say self checkout?) and don’t want to show our work on math problems, especially if you already told us our answer is correct. We will even walk into a fast food restaurant, see a line at the counter, and leave to go somewhere else.
However, rather than brand us as the “instant everything” generation, my research shows we are simply outcome-driven. This observation changes the conversation, because it shows we are not about having everything now, we simply don’t see — and therefore we do not appreciate — the steps involved in creating the outcomes we want. We literally do not connect the dots or consider our plans in terms of policies and procedures — that’s an older generation’s way of approaching work. Instead, all we want to know is what you want us to do. Then get out of our way so we can get it done. In the workplace, this makes us extremely project-oriented rather than job-description focused.
4. A new relationship with technology and communication
Since Gen Y grew up during the Internet boom and mobile communication revolution, technology has become an extension of ourselves. However, older generations have a big misconception when it comes to Gen Y and technology. Older generations think that Gen Y is tech savvy. This is 100 percent not true. Gen Y is not tech savvy, we are tech dependent. Important difference. We don’t know how technology works. We just know we can’t live without it.
5. A need for ongoing feedback
When it comes to employing Gen Y, if your company only gives annual reviews, then you can change the name. Call them exit interviews, because Gen Y won’t be there. We need feedback on a much more regular schedule, ideally twice a month, but don’t confuse frequency with a major time investment. We don’t want an in-depth 360-degree performance review, complete with personality assessment. Just a five-second check-in that says you notice we exist. All we need is for you to pause outside our cubicle and say, “Jordan, I saw how you helped Mrs. Booker solve the billing problem. Good job.” That’s it. Nothing more.
TURNING THESE GEN Y CHARACTERISTICS INTO A COMPETITIVE ADVANTAGE
As a member of Gen Y, I admit that all five of these characteristics do not initially appear as workplace strengths. However, I have seen time and again how employers have made every one of these Gen Y characteristics into a workplace advantage when Gen Y is managed correctly.
The key is to start with an understanding of our mindset, find a common ground with your company’s goals, and build on it. In fact, the breakthrough moment for many of my clients who employ Gen Y is realizing that what their Gen Y employees want in order to put forth their best effort is often less expensive and easier to give than their current employment practices. Now that is something you will want us to text our friends about — but not until our lunch break.
©2009 Jason Ryan Dorsey, author of Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business
Author Bio
Jason Ryan Dorsey, author of Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business is an award-winning entrepreneur and an acclaimed keynote speaker often referred to as “The Gen Y Guy”®. He has been featured as a Generation Y expert on 60 Minutes, 20/20, the Today show, and The View, as well as in Fortune magazine.
For more information about the book, please visit www.JasonDorsey.com.
Publisher Note: I was sent this book for free to review. The amazon link at the top is my affiliate link. I will earn a small commission if you purchase through the link.
Flirty Aprons Launches on Pepperjam Network
Posted by: | CommentsMy first exposure to Pepperjam was a few conversations with Kris Jones while I was at the Kowabunga network. Over the years we have talked about affiliate marketing but it was last month that Kris encouraged me to look at launching one of my clients on the network. Flirty Aprons was ready to expand. We launched with great success on ShareASale and Commission Junction. The expansion decision was easy.
So, we launched quietly over the weekend. Same offer, same banners and coupons but I’m hoping to meet a whole new set of affiliates.
Join FlirtyAprons.com on Pepperjam Network.
On another note, my apron came in last week and I promised someone a picture of me in it. So here it is. The Marketing Gorilla in an apron from Flirty Aprons.com.

DPro4 Launches Green Data Protection Suite for Home and Small Business
Posted by: | CommentsONS Technologies announces the recent launch of DPro4, a unique and environmentally friendly data loss prevention solution for home and small business users. Products include four key components conveniently packaged with unparalleled installation support and assistance in case of data loss events.
DPro4.com features various products with total data protection for desktops, mini computers, laptops, towers, gaming and workstations. Components include backup technologies for images, files, software and power. As an example, the Portables Edition of DPro4 contains the following:
- ECO-Friendly 350VA UPS (Outlets: 3-UPS ,3-Surge Only, 2-ECO, Tel/DSL)
- 500gb Power Saving External USB Drive
- 50gb Secure On-Line “Cloud” Backup for 1 Year
- Disk Imaging “Green” Application
- Installation Support and Assistance with (1) Data Loss Event Included
- 1 Year product Warranty
“DPro4 products were specifically chosen because they use less energy for storage and they offer customers secure solutions for backup and system recovery in any situation,” said Michael Lyness, owner of ONS Technologies. “We offer the total package for data protection which includes outstanding customer support and that’s what makes DPro4 unique.”
According to a national Harris Interactive survey of 597 computer users:
- Nearly three out of five personal computer users have lost an electronic file they thought they had sufficiently stored
- One in four users frequently back up digital files, even when 85 percent of computer users say they are very concerned about losing important digital data
- 82 percent keep a hard copy of important documents they’ve also saved electronically
- Thirty-seven percent of the survey’s respondents admitted to backing up their files less than once per month
- Nine percent admitted they have never backed up their files
- More than 22 percent said backing up information is on their to-do list, but they seldom do it
“You can spend days trying to piece together your operating system, programs, files, and images after a hardware crash or you can take advantage of the DPro4 remote support system and be up and running in 1 to 2 hours with zero loss,” said Lyness. “I’ve seen too many customers lose important documents and personal photos because they didn’t have continuous data backup or system recovery options.”
ONS Technologies has been providing technology services to Northeast Georgia and the surrounding area since the year 2000. We are dedicated to serving our customers honestly and in a timely manner. As a vendor hardware repair technician, Michael Lyness, owner of ONS Technologies, found that 9 of 10 people with Hard Drive or system malfunctions lost ALL of their data and replacing the hardware was not the major issue. THE issue was the time it took the customer to reinstall the OS, and the time it took to reinstall the programs they had been using (IF they had the original CD’s and License Codes). Visit http:www.DPro4.com for more information.
I am FTC Site Compliant
Posted by: | CommentsOr at least I pledge to be in the next few weeks. I attended a webinar last night with Joel Comm and Kevin Houchin. They spoke about the coming changes in the world of marketing and of course, they had a nifty solution. By the end of the call, I had already purchased their FTC Toolkit and loaded my Site Compliant seal on my blog and several other sites. I rarely purchase online offers at $97 but this one made me think quickly. The scrutiny coming from the FTC is a good thing for the industry but the good guys need to be proactive and show that they are working on transparency, not just truth. The merchants I work with and the affiliates I talk to everyday should do as much as they possibly can now, rather than later.
This is the email I sent to my contacts today at Noon.
December 1, 2009: The day the world of marketing changed.
Did you feel it? That shift…
Everything changed. What was standard practice in product and service
marketing may now cost you tens of thousands of dollars in fines from
the FTC.Even 100% TRUTHFUL testimonials and endorsements could result in a
Federal case against you for DECEPTIVE advertising.Do you know what makes the difference?
Have you make the necessary changes to you offers?
I didn’t think so, but that’s not entirely your fault because
most people have no idea where to start or how to implement the new
guidelines on endorsements and testimonials from the Federal Trade
Commission that are effective as of December 1, 2009.What are you going to do?
Where are you going to start?
Sure, you could spend HOURS struggling through each piece of the
puzzle on your own, cobbling together a strategy.You could INVEST thousands of dollars in LEGAL FEES.
Or, you could simply get the new FTC TOOLKIT.
The FTC Toolkit is a comprehensive SYSTEM that will simplify the
process of BECOMING and REMAINING FTC compliant in your marketing
efforts.Since I’m included in the reach of these rules, I need to tell you
that I purchased this product and use it myself. I also need to tell
you I’m an affiliate of the program, which means I get a percentage
of the sale when you make your purchase. So, what will you get?This is a three-part system:
First, a comprehensive guide full of practical examples and
checklists created by some of the best lawyers in the United States
will give you the confidence you need to feel safe relative to these
new rules.Second, a simple membership system helping you STAY current with the
changes that are sure to happen as marketers test the edges of these
new rules and find themselves defending their claims.Third, the World’s FIRST FTC compliance trust seal, which is called
“SITE COMPLIANT” that you can proudly display on your offer
materials as long as you’re an active participant in the program to
show your proactive intention to be and remain FTC Compliant.This product, program, and seal will help you.
1. Escape the FEAR of not knowing what to do.
2. Proactively bring your offer materials into compliance with the new rules to avoid the potentially HUGE Fines.
3. SAVE thousands of dollars in legal fees.
4. Remain current as the interpretations of these Guidelines change over time.
5. Be a RECOGNIZED leader in your niche by proudly displaying the SITE COMPLIANT seal on all your marketing materials.Get it NOW!
https://www.sitecompliant.com/?a_aid=akagorilla&a_bid=48a56ac4
Thanks,
Greg Hoffman
PS – Make sure to take action today. This will be just the first
offering in this quickly-evolving area of interest. I know that before
long the FTC Toolkit team will be enhancing this product and as an
early adopter you’ll have first notice as the product and service
continually evolves to surpass your expectations!
https://www.sitecompliant.com/?a_aid=akagorilla&a_bid=48a56ac4
My new prescription eyeglasses
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In case you missed my posts on Twitter about my new prescription eyeglasses last month, I wanted to share here.
In July, I went to my local eye doctor for an exam and I was planning on buying contacts and glasses. But the glasses they had were just too much money to even bother. My old pair of glasses were cracked, scratched and the prescription was outdated so I never wore them anyway. But here comes 39DollarGlasses.com to the rescue. I was helping PMG with the 39DollarGlasses affiliate account and the merchant was kind enough to send me a free pair of eyeglasses. I sent them my prescription but first I had to measure the distance between my pupils because the local doctor left this off the prescription, just in case I decided not to buy from them. Thankfully, 39DollarGlasses has an easy to use chart on how to do this on their site.
The glasses showed up several days later and I wear them about half the time now, which I haven’t done consistently in about 10 years. The glasses are comfortable and sleek. It’s nice to have them as a back up to my contacts.
Anyway, I highly recommend buying your next pair of eyeglasses or sunglasses from 39DollarGlasses.com.







