Greg Hoffman


6/29/2008

 

Affiliate Marketing Press Release Service

Since 1997, I've been writing and distributing press releases. My first was about berber carpet for a Northwest Georgia carpet giant. I knew absolutely nothing about carpet at the time, but as a new account manager at a PR firm, I had to learn fast.

I've sent press releases for companies ranging from garbage can manufacturers to marine electronics resellers to a local gym grand opening in Largo, Florida. A well written press release distributed through the right channel can significantly drive quality traffic to a site. That is a proven fact.

I'm going to start writing press releases and sending them out for affiliate merchants launching their programs or sending out news that affiliates can use as content. These press releases would add validity to the program, old or new, especially if the content is picked up by media. And with PRWeb.com as my distribution partner, search engine optimization is a highly added benefit.

My charge for this service is $300 plus the costs from PRWeb.com. Typically this is a $500 total investment as I like to recommend the SEO Visibility option. After Day 1, 7, 14 and 28, I will submit a statistics summary to the client that includes total full-page reads, headline impressions and search engine hits.

There are four levels of press release distribution options through PRWeb, plus some upsell services that are well worth the investment.

STANDARD VISIBILITY - $80
* Your release on top sites like Yahoo! News and Google
* Permanent hosting on PRWeb.com
* Attach images and documents
* Track results with statistics on reads and impressions
* Two-day distribution

SOCIAL MEDIA VISIBILITY - $140
All the benefits of Standard Visibility, plus:
* Distribution on industry-specific Web sites and blogs
* Premium placement for enhanced search results
* Social bookmark links for increased distribution

SEO VISIBILITY - $200
All the benefits of Social Media Visibility, plus:
* Embedded news image
* SEO tools including anchor text for search optimized results
* 10 industry and 5 regional news feeds
* Advanced SEO statistics
* Next day distribution

MEDIA VISIBILITY - $360
SEO Visibility, plus:
* Guaranteed distribution through the Associated Press to top US newspapers and media outlets
* Add an embedded video to your press release
* Advanced analytics show you where your news is being read

Standard Podcast - Add $100.00
PRWeb Podcasts are the perfect multimedia complement for your PRWeb press release. The podcasts are 4-5 minute interviews conducted by phone with the PRWeb staff.

Extended Podcast - Add $200.00
This package takes the PRWeb Podcast to the next level -- an extended interview of 10-20 minutes for a more in-depth interview.

BusinessWire Distribution - Add $269.00
Amplify the distribution of your news with Business Wire. Business Wire provides simultaneous distribution to newspapers, radio and TV stations, trade journals and other regional publications. Online distribution includes a wide range of online outlets including Yahoo! Finance and MorningStar.com.

If you are interested in having a press release written and sent to thousands of journalists, bloggers and affiliates, contact me and let me know what options you would like added.

Greg Hoffman, Marketing Gorilla
akagorilla at gmail.com

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6/26/2008

 

Marketing Gorilla releases Press Release for Strategic Profits

It's been a year since I sent out my last press release. This one for Rich Schefren at Strategic Profits puts me back in the game. If you didn't know, I owned a Public Relations Agency from 1999 to 2003, called the The Tarpon Agency. My work was mostly for a hospital group in Atlanta and a garbage can maker from North Carolina. But I had a few good local clients here in Tampa and I've missed the press release writing and distribution process.

Read the press release below, download one of Rich's free reports and let me know if you are interested in my press release service. I would love to start doing PR for affiliate launches or news from merchants. My rates are affordable and I use PRWeb.com for distribution.

Rich Schefren Celebrates One Million Downloads of His Free Internet Marketing Reports

Delray Beach, FL. (PRWEB) June 26, 2008 -- From the Internet Business Manifesto to the newly published Maven Matrix Manifesto, a total of one million reports written by Rich Schefren, Founder and CEO of Strategic Profits, have been downloaded for free by business owners who want to increase profits online.

"This is a historic milestone for Strategic Profits as we strive to educate online business owners of the most efficient ways to increase profits, work less and grow their business," Schefren said. He adds that more internet marketing reports will be published for free soon as well as more online business coaching products.

This is a historic milestone for Strategic Profits as we strive to educate online business owners of the most efficient ways to increase profits, work less and grow their business
Schefren is well-known in the Internet marketing community as the "guru's guru," having provided sought-after business coaching to such high-profile luminaries as Jay Abraham, John Carlton, Joel Comm, Brad Fallon, Mike Filsaime, Yanik Silver, Jeff Walker and many more.

Previous published reports from Schefren - The Internet Business Manifesto, The Missing Chapter, The Final Chapter, The Attention Age Doctrine Part 2 and the Maven Matrix Manifesto - have helped thousands of entrepreneurs start a business online and understand changing market forces.
Each free report is available in PDF format and can be found in the lower right section of the Strategic Profits homepage. Here are some of the tips online business owners should expect from the free reports:

  • Strategies from other gurus who have created explosive growth
  • How to deal with the information that's flooding your inbox
  • Web 2.0 tactics that bring search engine ranking and traffic
  • Become the dominant authority and most trusted advisor in a market niche
  • Learn uncommon principles on how to deal with large competitors

About Strategic Profits:
Strategic Profits is a privately held company headquartered in Delray Beach, Fla. Strategic Profits exists to help business and entrepreneurs online and offline with business coaching advice and tools that they need to succeed in the Attention Age. Visit the corporate Web site www.strategicprofits.com for more information or leave your questions and/or comments on Rich Schefren's blog at www.strategicprofits.com/blog.

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4/16/2008

 

'User-Generated Content and Social Media Advertising Overview' Released by The IAB

A Road Map for Reaching the Online Consumer in the Digital Ecosystem

NEW YORK (Business Wire EON/PRWEB ) April 16, 2008 -- The Interactive Advertising Bureau (IAB) today announced the release of “User-Generated Content and Social Media Advertising Overview,” a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.

“User-generated content and social media are among the most innovative and tangible ways digital media have transformed the advertising experience for consumers and marketers,” said Randall Rothenberg, President and CEO of the Interactive Advertising Bureau. “This report describes opportunities for marketers to marshal the enhanced level of consumer engagement now that online audiences have taken the driver’s seat, acting as both consumers and creators of content.”

Read the rest of the press release at PRWeb.com

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