Greg Hoffman


6/29/2008

 

Affiliate Marketing Press Release Service

Since 1997, I've been writing and distributing press releases. My first was about berber carpet for a Northwest Georgia carpet giant. I knew absolutely nothing about carpet at the time, but as a new account manager at a PR firm, I had to learn fast.

I've sent press releases for companies ranging from garbage can manufacturers to marine electronics resellers to a local gym grand opening in Largo, Florida. A well written press release distributed through the right channel can significantly drive quality traffic to a site. That is a proven fact.

I'm going to start writing press releases and sending them out for affiliate merchants launching their programs or sending out news that affiliates can use as content. These press releases would add validity to the program, old or new, especially if the content is picked up by media. And with PRWeb.com as my distribution partner, search engine optimization is a highly added benefit.

My charge for this service is $300 plus the costs from PRWeb.com. Typically this is a $500 total investment as I like to recommend the SEO Visibility option. After Day 1, 7, 14 and 28, I will submit a statistics summary to the client that includes total full-page reads, headline impressions and search engine hits.

There are four levels of press release distribution options through PRWeb, plus some upsell services that are well worth the investment.

STANDARD VISIBILITY - $80
* Your release on top sites like Yahoo! News and Google
* Permanent hosting on PRWeb.com
* Attach images and documents
* Track results with statistics on reads and impressions
* Two-day distribution

SOCIAL MEDIA VISIBILITY - $140
All the benefits of Standard Visibility, plus:
* Distribution on industry-specific Web sites and blogs
* Premium placement for enhanced search results
* Social bookmark links for increased distribution

SEO VISIBILITY - $200
All the benefits of Social Media Visibility, plus:
* Embedded news image
* SEO tools including anchor text for search optimized results
* 10 industry and 5 regional news feeds
* Advanced SEO statistics
* Next day distribution

MEDIA VISIBILITY - $360
SEO Visibility, plus:
* Guaranteed distribution through the Associated Press to top US newspapers and media outlets
* Add an embedded video to your press release
* Advanced analytics show you where your news is being read

Standard Podcast - Add $100.00
PRWeb Podcasts are the perfect multimedia complement for your PRWeb press release. The podcasts are 4-5 minute interviews conducted by phone with the PRWeb staff.

Extended Podcast - Add $200.00
This package takes the PRWeb Podcast to the next level -- an extended interview of 10-20 minutes for a more in-depth interview.

BusinessWire Distribution - Add $269.00
Amplify the distribution of your news with Business Wire. Business Wire provides simultaneous distribution to newspapers, radio and TV stations, trade journals and other regional publications. Online distribution includes a wide range of online outlets including Yahoo! Finance and MorningStar.com.

If you are interested in having a press release written and sent to thousands of journalists, bloggers and affiliates, contact me and let me know what options you would like added.

Greg Hoffman, Marketing Gorilla
akagorilla at gmail.com

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6/26/2008

 

Marketing Gorilla releases Press Release for Strategic Profits

It's been a year since I sent out my last press release. This one for Rich Schefren at Strategic Profits puts me back in the game. If you didn't know, I owned a Public Relations Agency from 1999 to 2003, called the The Tarpon Agency. My work was mostly for a hospital group in Atlanta and a garbage can maker from North Carolina. But I had a few good local clients here in Tampa and I've missed the press release writing and distribution process.

Read the press release below, download one of Rich's free reports and let me know if you are interested in my press release service. I would love to start doing PR for affiliate launches or news from merchants. My rates are affordable and I use PRWeb.com for distribution.

Rich Schefren Celebrates One Million Downloads of His Free Internet Marketing Reports

Delray Beach, FL. (PRWEB) June 26, 2008 -- From the Internet Business Manifesto to the newly published Maven Matrix Manifesto, a total of one million reports written by Rich Schefren, Founder and CEO of Strategic Profits, have been downloaded for free by business owners who want to increase profits online.

"This is a historic milestone for Strategic Profits as we strive to educate online business owners of the most efficient ways to increase profits, work less and grow their business," Schefren said. He adds that more internet marketing reports will be published for free soon as well as more online business coaching products.

This is a historic milestone for Strategic Profits as we strive to educate online business owners of the most efficient ways to increase profits, work less and grow their business
Schefren is well-known in the Internet marketing community as the "guru's guru," having provided sought-after business coaching to such high-profile luminaries as Jay Abraham, John Carlton, Joel Comm, Brad Fallon, Mike Filsaime, Yanik Silver, Jeff Walker and many more.

Previous published reports from Schefren - The Internet Business Manifesto, The Missing Chapter, The Final Chapter, The Attention Age Doctrine Part 2 and the Maven Matrix Manifesto - have helped thousands of entrepreneurs start a business online and understand changing market forces.
Each free report is available in PDF format and can be found in the lower right section of the Strategic Profits homepage. Here are some of the tips online business owners should expect from the free reports:

  • Strategies from other gurus who have created explosive growth
  • How to deal with the information that's flooding your inbox
  • Web 2.0 tactics that bring search engine ranking and traffic
  • Become the dominant authority and most trusted advisor in a market niche
  • Learn uncommon principles on how to deal with large competitors

About Strategic Profits:
Strategic Profits is a privately held company headquartered in Delray Beach, Fla. Strategic Profits exists to help business and entrepreneurs online and offline with business coaching advice and tools that they need to succeed in the Attention Age. Visit the corporate Web site www.strategicprofits.com for more information or leave your questions and/or comments on Rich Schefren's blog at www.strategicprofits.com/blog.

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5/07/2008

 

Free Whitepaper: Five Key Ways to Distribute Your News

Five Key Ways to Distribute Your News

Today, Public Relations generates interest not just among journalists but consumers, investors and other audiences as well. There is no "one size fits all" way to communicate your story and make sure it reaches all of its intended audiences.

While traditional distribution methods are still vital to success, successful PR campaigns incorporate a mix of distribution channels to extend the reach and relevancy of the message. How can PR professionals take advantage of the latest tools and techniques to accommodate the diverse communication preferences of each of the many PR audiences?

Download the FREE Vocus white paper "Five Key Ways To Distribute your News" to explore:

* The five essential channels to distribute your news and information
* How to effectively reach of your key audiences with your news
* When to use each of the five distribution channels
* How to create a balanced integrated distribution plan to create a winning PR campaign

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4/16/2008

 

'User-Generated Content and Social Media Advertising Overview' Released by The IAB

A Road Map for Reaching the Online Consumer in the Digital Ecosystem

NEW YORK (Business Wire EON/PRWEB ) April 16, 2008 -- The Interactive Advertising Bureau (IAB) today announced the release of “User-Generated Content and Social Media Advertising Overview,” a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.

“User-generated content and social media are among the most innovative and tangible ways digital media have transformed the advertising experience for consumers and marketers,” said Randall Rothenberg, President and CEO of the Interactive Advertising Bureau. “This report describes opportunities for marketers to marshal the enhanced level of consumer engagement now that online audiences have taken the driver’s seat, acting as both consumers and creators of content.”

Read the rest of the press release at PRWeb.com

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4/02/2008

 

Fanball Launches The Godfather of Fantasy Sports Blog

Two days in a row, I've found interesting press releases on the home page of PRWeb.com.

Fanball.com has launched The Godfather of Fantasy Sports, a blog by fantasy sports pioneer and icon Charlie Wiegert.

St. Louis, MO (PRWEB) April 2, 2008 -- Fanball.com, a wholly-owned subsidiary of Liberty Media Corporation, today announced the launch of The Godfather of Fantasy Sports, The Blog of Charlie Wiegert. Wiegert is Fanball's vice president of sales and marketing. Wiegert's blog discusses the fantasy sports industry, Fanball fantasy sports games and all things fantasy sports.

Read the rest of the Fanball.com press release at PRWeb.

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4/01/2008

 

Guerrilla Marketing In Tough Times Shows Small Business Owners Recession-Proof Strategies

Beginning Tuesday, April 8, Jay Conrad Levinson, the Father of Guerrilla Marketing, and Mitch Meyerson, the Founder of Guerrilla Marketing Coaching, will host an intensive eight-week crash course for small business owners facing tough economic times. Guerrilla Marketing in Tough Times features eight one-hour, interactive teleclasses with Levinson and Meyerson and eight one-hour, interactive coaching sessions with Certified Guerrilla Marketing Coaches.

(PRWEB) April 1, 2008 -- Jay Conrad Levinson, the Father of Guerrilla Marketing, and Mitch Meyerson, the Founder of Guerrilla Marketing Coaching, today announced an eight-week Guerrilla Marketing crash course for small business owners facing tough economic times.

Read the rest of the press release at PRWeb.

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Now Accepting PR Pitches for Internet Marketing Related Companies

Hey PR Person! Do you have a press release that you positively have to get out in the next 24 hours??? If you use BusinessWire, Vocus/PRWeb, PRNewswire, ereleases or any other press release distribution service, send me your news...

I'm looking to offer free posts for products or services on legitimate ecommerce sites, especially anything in the search or affiliate marketing industries. I already post anything Affiliate Classroom releases, here is an example: Employers Can Post Open Affiliate Manager Positions for Free with Affiliate Classroom

So hit me with your PR Pitches. I look forward to being swamped with emails.
  • Contact Greg Hoffman
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    7/09/2007

     

    New Polygraph Examiner Joins Tampa Firm

    Tampa, FL (PRWEB) July 9, 2007 -- Bruce Hoffman & Associates, Inc., of Tampa, Fla., announces the hiring of Kathy Frank Smith as a polygraph examiner and private detective.

    Smith recently graduated from the nationally accredited Academy of Polygraph Science. She retired this year after 26 years of service with the Hillsborough County Sheriff's Office. Smith's law enforcement assignments ranged from uniformed patrol duty to her last assignment as a homicide detective. She served as a detective in Burglary, Child Abuse, Internal Affairs, Sex Crimes, Intelligence and Homicide.

    "Kathy chose to stay a detective for her entire career because she enjoyed the responsibility of solving crimes," said Bruce Hoffman, owner of the firm. "Moving to the private detective and polygraph examiner side of the justice system is a natural progression for her and she'll add an immediate impact to our team."

    Bruce Hoffman & Associates, Inc. is a polygraph, private investigation and security consulting firm based in Tampa, Fla. The office is located at 4302 Henderson Blvd, Suite 120. For more information, call (813) 639-0002 or visit http://www.bhoffmanpi.com

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    6/27/2007

     

    Pondz Family Fitness & Learning Center Opens in Largo

    Largo, FL – Pondz Family Fitness & Learning Center announces its grand opening in Largo on June 30, 2007 with a mix of adult fitness classes, personal training and youth afterschool programs for area residents.

    The owners, James and Alicia Ponds are combining their skills to help individuals and families meet their fitness and academic goals. James is a certified professional trainer, kick boxing and kung fu fitness instructor. “We are building a team of excellent personal trainers that will motivate our members to go beyond their limits,” Ponds said. “Our fitness programs will help gain energy, lose unwanted pounds and improve quality of life.”

    Alicia is a seasoned business manager and currently a magnet teacher in Pinellas County Schools. Her goal is to create a relaxed family atmosphere conducive to focus and learning. “In the fall, we will be offering math and reading tutoring services from board certified teachers,” she said. “It won’t be a babysitting service it will be a homework assistance program that includes FCAT preparation.”

    Featured at the fitness center will be daily classes for cardio kickboxing, strength training with resistant bands and athletic group activities. James is also offering a robust 10-week fitness Boot Camp for beginners or advanced students. The program includes personal training, meal plans and regular evaluations.

    The Pondz Family Fitness & Learning Center is located at 3665 East Bay Drive at the corner of S. Belcher Road and East Bay. For more information, visit their website: www.pondzfamilyfitness.com or call 727.536.3959.

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